Peak Design launched on Kickstarter in 2010, just one year after the crowdfunding platform was founded. At the time, the brand raised nearly $360K in funding — not a huge amount by modern standards, but in 2010 it tallied as the second most funded campaign to-date. Since then, Peak Design has come back to the platform once a year, for 6 years straight, each time bringing real innovation and fueling the company’s fan-base.
Today, Peak Design has transformed itself from a one-trick pony to one of the most envied brands in all of crowdfunding. Peak Design finished their 2016 campaign with over $7.2M in crowdfunding and more than 29,000 customers capitalizing on the pre-sales. Total all Peak Design’s campaigns, and you’ll find they are they most crowdfunded brand in business.
Purple Orange has been the AOR for Peak Design on 4 out of 6 campaigns over the last 6 years. With limited product samples and racing against the clock, each year Purple Orange has delivered the kind of national media attention that drives revenue into the eight figures.
+ AOR: 2012 – current
+ Funds Raised Through Crowdfunding: $14,270,703
+ Earned Media Impressions in 2017: 1,711,008,122
+ Total Media articles acquired in 2017: 591
+ Media Events Coordinated in 2017: 4